Helping you build a digital business that gives you financial and lifestyle freedom
Welcome to my virtual Cafe. Here, you’ll find courses and coaching to help you build the kind of business that gives you financial and lifestyle freedom.
So what do I mean by a freedom business?
- You’re able to run it from your home(or anywhere you can take your phone)
This is a key reason why it needs to be a digital-based business. - You are your own Boss
You may have a team of virtual assistants, or freelancers and affiliates, but when it comes down to it -it’s yours. - It gives you a “Freedom Income.”
Whether it’s a few thousand dollars on the side per month, or a six-figure or seven-figure business. It’s up to you. - You enjoy it.
Otherwise what’s the point? (Well there is a point, it’s called survival. But it’s much better when you enjoy it).
There are many ways and business models to get to the freedom you want. This site is dedicated to helping you get there faster, smarter, and more joyfully.
The Freedom Business Mentor
About
From Teaching to Ad Agencies
I started off as an adjunct lecturer in English at Queens College in New York City and supervisor of the college’s Writing Workshop. It was basically a remedial writing program, teaching students to write with clarity.
I loved the teaching and the positive changes it brought in student’s’ lives.
But I was young and restless, and the lure of Bright Lights, Big City in Manhattan became irresistible. I put together an advertising portfolio at night and before I knew it I was in the heart of it all – a copywriter in the best, and possibly the biggest, ad agency in the world at the time – Young & Rubicam. We worked in teams of copywriter and art director, and I was lucky enough that my partner was one of the most revered creative people in the agency, Tony C.
Our work sessions to come up with new campaigns taught me a lot. Tony always had two main questions for every potential campaign:
1) What’s the big idea?
2) Does it have legs? (meaning: is there enough here for an ongoing campaign).
Well, answering those 2 questions enabled me to earn multiple Clio Awards, the Oscars of advertising, and got me jobs as copywriter and then creative director at other top ad agencies such as BBDO, DDB/Needham, and Wunderman.
I’m probably one of the few who have been a creative executive at top brand ad agencies, direct marketing agencies, and an internet company (the one founded by CNBC TV personality, Jim Cramer).
The Biggest Lure of All: Freedom
After a number of years, bright lights, big city was no longer as interesting to me. I was after the biggest prize of all (to me): Freedom. Financial and lifestyle freedom.
So I left the agency world and became a freelancer. At first there wasn’t much freedom. It was a struggle to get freelancing clients. I was flabbergasted. Shouldn’t they be lining up to work with a big deal like myself? Apparently not.
But after a while I had a Eureka moment. Which led to a client acquisition strategy that worked like gangbusters.
It enabled me to get client after client in subniche after subniche and led to a multi-six figure income year after year for over 25 years. And freelancing evolved into other “Freedom Businesses.” including consulting, coaching and a virtual agency.
For me, being able to live the freedom lifestyle is the best thing of all, and I love teaching and coaching people who want this for themselves.
Here’s to Your Freedom,
Leon Altman
Here's What People Are Saying
Erica
Freelance Consultant and Copywriter
Agnes
Digital Consultant/Agency
Ed Forteau
Digital Agency Owner