Conversion/Copywriting

Anxiety is key in determining the length of your landing page

So how long should your landing page be? To a great extent it should be determined by your readers’ anxiety level. Research firm Marketing Experiments tested a short landing page versus a long one, asking for the readers’ email in order to get a free assessment to find out what type of communicaters they are. …

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Jim Cramer

Jim Cramer, CNBC commentator and host of the TV show “Mad Money”

“Thanks for that great campaign, Leon. We got a ton of new subscribers”

Gordon Holmes

Gordon Holmes, Founder, StreetwiseReports.com; and Lookout Ridge Winery;

“I’ve worked with Leon Altman for many years. He helped me build my successful publications from the ground up. His marketing programs, sales letters and ideas were the foundation of their success. If you run a business and want it to really grow, he’s the person to go to.”

Whitney Vosburgh

Consultant and author; previously: Acting Chief Marketing Officer for Hewlett Packard; Creative Director of Ogilvy&Mather Direct Marketing, New York.

“Simply put, Leon is one of the best marketing strategists and copywriters I know. I’ve worked with him for close to 20 years and it has always been both profitable and pleasurable”